Drake Invests in Bullrider and Becomes a Partner and Advisor
TORONTO, Oct. 15, 2021 /CNW/ – PRESS RELEASE – Bullrider, a cannabis brand with a storied history in the Canadian cannabis landscape, is welcoming Aubrey Drake Graham (Drake), a Grammy-award winning rapper, singer-songwriter and producer as the brand’s new partner and strategic advisor.
Under this partnership, Drake joins OVO co-founder and producer, Noah « 40 » Shebib as an investor, partner and advisor. 40’s involvement with the brand was spurred by the brand’s namesake strain, Afghani Bullrider, which he credits as a life-changing product that has helped manage symptoms related to his decades long journey with multiple sclerosis. Drake now joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside industry veterans 40, Maxim Zavet and Lorne Greenberg. The brand’s offerings have expanded to multiple high-grade strains, merchandise, retail and premium cannabis products.
Encouraged by 40’s tenacity and knowledge of the recreational cannabis space, Drake will play a role in advising and helping with strategy as part of the brands mission to bring an unmatched cannabis experience to the North American market. « I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience, » said Drake.
« My involvement with Bullrider stems from the urge to help consumers access high-grade strains with the same recreational therapeutic benefits that I’ve been able to enjoy, » said 40. « It’s not just another cannabis brand. Bullrider has a deep reverence for quality cannabis and its medicinal properties which I’ve always been extremely passionate about. »
« At the heart of Bullrider is the convergence of street art, hip-hop and limited premium Cannabis product drops, » said CEO Maxim Zavet. « We’re honored to create a space for Drake and 40 to continue their iconic partnership in lending their innovation and drive to sharing our products with the world. »
Bullrider is set to open their unique farm-gate flagship store in Brampton, Ontario offering a one-of-a-kind cannabis production and retail experience in October 2021.]]>