Tip 'T.I.' Harris Joins Viola as Social Justice and Reform Ambassador

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LOS ANGELES, December 28, 2020 – PRESS RELEASE – Viola, a producer and retailer of cannabis products, has announced the appointment of rapper, songwriter, actor, record producer and entrepreneur, Tip “T.I.” Harris, to the Viola team as the company’s Social Justice and Reform Ambassador. Founded by NBA veteran Al Harrington, Viola is dedicated to producing ultra-premium products rooted in purpose with extensive social equity work done through its recently launched charity, Viola Cares. T.I. brings decades of community advocacy supporting Black and other minority communities in need into his new senior advisory role at Viola.

In this role, T.I. will direct the community impact strategy for Viola. Pioneering initiatives that make the cannabis industry more diverse, equitable and inclusive, he will drive Viola’s mission of racial equity and justice further by conveying the company’s core values as it continues to give back to communities most affected by the War on Drugs. His efforts in unity with Al Harrington’s will propel mass social reform of the cannabis industry. A key driver of this progress will be forthcoming developments through Viola Cares, the brand’s hallmark social equity program aimed at fully funding social equity applicants as they transition into the legal cannabis business. The vision of this program is to create 100 Black millionaires in the near future.

“I have the utmost respect for Al and all the work he has done with Viola to increase minority representation in cannabis and help Black and brown communities who have fallen victim to the War on Drugs,” says Harris. “Together we will expand social justice reform by providing tangible resources for disenfranchised communities and opportunities to build economic autonomy within the cannabis industry.”

Through education, equitable offerings, expungement and incubation programs, the Viola Cares mission is to increase minority representation, facilitate community building and provide employment opportunities to Black and other minority groups in cannabis. With T.I.’s work within underserved Black communities, this new alliance and combined effort between Viola and T.I. will result in forthcoming initiatives such as supporting adult halfway houses in California, Colorado, Oregon, Washington, Michigan and Oklahoma in partnership with Us or Else, T.I.’s social justice non-profit. The partnership will also provide scholarships to HBCU students who are studying the cannabis field at Southern University. On Monday, Dec. 21, Harris Community Works, in conjunction with Viola Cares, gifted boys ages 11 to 25 from the Next Level Boys Academy diversion program with coats and shoes as a kick-off to this partnership.

“As we continue to increase our social imprint within the cannabis industry, I am honored to welcome my brother T.I. into the Viola family,” says Harrington. “His work helping communities of color over the years directly aligns with Viola’s core values as we look to meet the needs of underserved communities by fostering new opportunities for people that look like us.”

T.I.’s expansive work within the social equity space includes multiple organizations and initiatives. Us or Else’s mission statement of fighting for the liberation of Black and all other oppressed people leads the ethos of his charity work. Harris Community Works (Atlanta), a subsidiary of Us or Else, works with the      underserved communities to provide food, clothing and education. For The Love Of Our Fathers works with Alzheimer’s and dementia patients. T.I. has also spoken at area schools and has donated time and money to worthy efforts ranging from hurricane relief to the Boys & Girls Clubs. He has spent millions to buy properties and plots of land in Center Hill, where he grew up, to rejuvenate the neighborhood.


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Nous sommes des personnes qui en avons assez de devoir aller dans la rue et avoir affaire à des réseaux criminels sans savoir où cela va nous conduire par après.

Nous sommes des personnes ayant des maladies, qui pour certaines sont rares, et utilisant pour médication le cannabis sous diverses formes (CBD,THC,THCv,CBDa,,,) sous l'accord de notre médecin.

Nous sommes des personnes responsables et honnêtes qui avons une vie épanouie et sans problèmes de vie ou sociaux.

Nous avons également une passion pour la plante de cannabis en elle-même et la cultiver est notre bonheur. De plus, nous pouvons nous soigner avec notre médication sans avoir peur des produits ou autres additifs contenus dans une plante que l'on peut trouver autre part.

Nous souhaitons pouvoir avoir notre médicament dans les normes de la santé publique, car un cannabis sain aide à réduire les frais de santé parfois conséquents pour la collectivité et le malade lui-même.

Nous sommes également des personnes responsables avec un rôle dans la société qui en avons assez d’être considérés comme des « hippies ou autres drogués », nous avons juste choisi notre médication et celle-ci a apporté les preuves de son efficacité dans le monde.

Nous connaissons déjà les produits dérivés comme le CBD et le THC que nous maîtrisons pour nous aider dans notre maladie « Je précise que nous ne sommes pas médecin et que nous nous basons sur 20 ans d’expérience médicale du cannabis des membres de notre ASBL et l'avis du médecin de famille ».

Nous désirons simplement ne plus nous cacher, et pouvoir aider les autres personnes le souhaitant.

Nous somme soucieux des ados et de la prévention à leur égard. Effectivement, nous sommes les acteurs parfaits pour répondre aux questions qu’ils se posent vu notre expérience cannabique et, de plus, nous pourrons leur expliquer les risques qu’ils encourent en achetant du cannabis dans la rue.

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