By the end of October, if all goes according to plan in California’s often-unpredictable cannabis market, all licensed cannabis businesses will finally be enrolled in the state’s track-and-trace system. Statewide, the state has issued more than 6,700 cannabis business licenses. Getting each one of those businesses on the same page has been a feat.
The California Cannabis Track-and-Trace system (CCTT) is powered my Metrc. “Well over half the market” is onboard as of now, according to Nicolas Maduros, director of the state’s Department of Tax and Fee Administration. The roll-out began in January, but adoption has been slow.
As Capital Public Radio points out, the timely hook at this point in the year is clear. Vaping-related lung illnesses have been rising throughout the U.S., according to the Centers for Disease Control and Prevention; while it’s unclear whether any of those illnesses may be tied to the state-legal cannabis industry, it’s become paramount now to revisit supply chain transparency and engage the consumer with straightforward information about the products they’re purchasing.